Company History
(2025 Update)
Inspired by a journey of overcoming adversity, REJIES emerged from a place of personal resilience and a passion for making a positive impact. Founder REJ discovered an unexpected love for crafting beautiful beverages while overcoming homelessness, realizing the power of a great cup of coffee to brighten someone's day and bring people together.
Years of dedication led to a profound expertise in the coffee industry. REJ honed his craft with renowned roasters including Stumptown, Counter Culture, and Verve. His skills were further elevated through training with latte art world champion Nicely, shaping a path toward mastery that few achieve. This foundation inspired the creation of REJIES, a company built on excellence and community.
The pandemic, however, presented unprecedented challenges, forcing a reevaluation of how REJIES could continue its mission. A shift from a fixed space to a dynamic concept emerged—a mobile coffee haven that brought the essence of a cafe wherever people gathered. This pivot not only allowed the business to thrive but also deepened its connection to the community.
In 2025, REJIES is evolving once again, building on its legacy of resilience and innovation to empower others within the coffee industry. Recognizing the challenges faced by coffee business owners and professionals, REJIES has expanded its focus to education, consulting, and personal growth.
(2026 Update)
A New Chapter: Empowering Coffee Professionals
REJIES now strives to educate and inspire coffee business owners, entrepreneurs, and professionals to lead more fulfilling and successful lives. By blending expertise in financial, credit literacy, and business development with years of hands-on coffee experience, REJIES is uniquely positioned to guide coffee professionals toward a brighter future.
Through online courses, in-person trainings, and consulting services, REJIES delivers actionable knowledge and practical tools tailored to the unique challenges of the coffee industry. Programs focus on:
Scaling Coffee Businesses: Teaching growth strategies, cost management, and partnership development.
Financial Literacy: Helping coffee professionals master personal and business finances, with an emphasis on credit building and leverage.
Marketing Strategies: Offering guidance on how to attract more customers, build strong brands, and increase profitability.
As part of this mission, REJIES will also create subscription-based programs, offering ongoing support and resources to clients. This evolution reinforces the company's commitment to fostering community and collaboration within the coffee ecosystem.
Looking Ahead: Building a Global Impact
The long-term vision for REJIES includes establishing a franchise model, providing opportunities for aspiring coffee entrepreneurs to join a thriving network of professionals. By empowering clients with the tools to succeed, REJIES aims to create a ripple effect of positive change, transforming lives and communities across the globe.
At the heart of this journey remains a passion for coffee, community, and the transformative power of education. REJIES invites coffee professionals to reimagine what’s possible and take bold steps toward achieving their dreams. Together, we’re redefining what it means to thrive in the coffee industry.